Côté Business Psychology inc., a firm founded in 2011 in Montreal by Marie‑Hélène Côté, M.Ps., offers services in business psychology and organizational development both locally and internationally.

Our scope of work ranges from leadership assessment to team alignment, executive coaching and facilitation of learning workshops.

Our clients are decision-makers or experienced professionals working in small or large organizations in a variety of industries.

Business psychology applies the knowledge and practice of psychology to the field of work and :

  • is governed by strict regulations;
  • is based on advanced university training;
  • is subject to professional secrecy.

Work is a perpetual place of change and complexity. Not only do organizations constantly modify their environment to adapt to unstable market rules, the individuals who invest their identity in it evolve over time.

It is in this stimulating context that we carry out our mission.

Our Mission


We help our clients navigate through the human stakes so that they can successfully implement their business strategy.

Increasing our clients’ influence and ability to Influence others. That’s what we’re passionate about.

Make It Happen

We do not believe in tedious procedures without results. Pragmatic Interventions with conclusive results in a short time. That is our promise.

What Sets Us Apart

Mastery of powerful tools, sense of ethics, unparalleled service, valuing human relationships, ability to grasp complex realities, sharpened reflexes, our approach rarely goes unnoticed.

Synergy, complementarity of expertise and actions, proven know-how, collaboration and mobilization are just some of the advantages that our clients enjoy during our mandates, carried out in partnership with our network of experts.

MEET Marie‑Hélène!


of experience








Canadian woman
certified in

As a seasoned counsellor, Marie‑Hélène Côté, M. Ps. began her career in large organizations before turning to consulting in reputable firms and founding her firm in 2011.

Recognized for her listening skills, she guides leaders individually or as a team in becoming aware of their impact and influence and in achieving their highest aspirations.

Marie‑Hélène is committed, has a keen analytical mind and is resolutely focused on concrete solutions and action. Her clients appreciate her for the accuracy of her observations, her understanding of the real needs underlying the mandate, her humour and her ability to establish a relationship of trust, all in complete confidentiality.

She has conducted more than 2,000 psychometric evaluation projects and has accompanied several hundred executives as an executive coach. The Privy Council Office of Canada mandates her as a consultant for selection committees for CEOs of Crown corporations. Her diagnostic skills are also sought in the context of investment projects, succession identification and the development of leadership practices at the organizational level. Since 2014, she has been acting as a coach for the International Committee of the Red Cross as part of a leadership development program deployed on several continents.

Her pragmatic approach is inspired by positive psychology and is based on the rigorous application of measurement and intervention tools. She is also the first Canadian woman to be certified in Conversational Intelligence®, a methodology that draws on the latest developments in neuroscience. This innovative method has been successfully experimented with complex problem-solving interventions in professional services firms over the past few years.

She holds a bachelor’s degree in Psychology from McGill University and a master’s and Doctoral degree in Organizational Psychology from the Université du Québec à Montréal. She is a member of the Ordre des psychologues du Québec and the Canadian Psychological Association.

Fields of Expertise

Conversational Intelligence®
Presence and Executive Effectiveness
Leadership Assessment and Development
Innovative approaches to solving complex organizational problems

Clientele / Industries Served

Professional and Financial Services
Hospitals and Health Care
Pharmaceuticals and Biotechnology
Engineering – R&D
Energy / Mining and Metals
Aerospace and Defence
Media and Entertainment
Education – Universities

International Experience

International Committee of the Red Cross – 80 coachees/ 4 continents since 2014

Professional Memberships

Ordre des psychologues du Québec
Canadian Psychological Association
Management Research Group®


Conversational Intelligence® – CreatingWE® Institute (CWI), NY
Leadership Effectiveness AnalysisTM/LEA 360TM
Personal DirectionsTM
Myers-Briggs Type IndicatorTM
HoganTM Personality Suite


Master’s degree in Organizational Psychology and Ph. D. completed, Université du Québec à Montréal
B.A. in Psychology, McGill University, with distinction



2055, rue Peel, bureau 1100, 11e étage, Montréal, Québec, H3A 1V4