Côté Business Psychology Inc. is a Montréal-based firm founded in 2011 by Marie‑Hélène Côté, M.Ps., offering services in business psychology and organizational development both locally and internationally.

Our services extend from leadership assessment and team alignment to executive coaching and training workshops.

Our clients are experienced decision makers and professionals working in both small and large organizations in a variety of industries.

Business psychology applies the concepts and techniques of psychology to the workplace. It is:

  • Tightly regulated
  • Based on advanced university training
  • Subject to professional secrecy.

Workplaces are complex, ever-changing environments. Not only do organizations constantly modify their environment to adapt to unstable market rules, but the individuals who invest their identities in these organizations also evolve over time.

This is the challenging context in which we bring our mission to life.

Our Mission

To coach

We help our clients navigate human complexity and successfully execute their business strategy.

We equip our clients to guide and inspire others to the best of their abilities. That’s our passion.

To achieve

We’re not fans of tedious processes with no real payoff. We intervene pragmatically to produce tangible results quickly, and that’s our promise.

What sets us apart

With our mastery of powerful tools, our sense of ethics, our unparalleled service, the value we place on human connections, our ability to understand complex dynamics, and our sharp reflexes, our approach never fails to set us apart.

Synergy, complementary expertise and action, proven know-how, collaboration and mobilization are just a few of the advantages our clients enjoy when we deliver projects for them in partnership with our network of experts.

ABOUT Marie‑Hélène


of experience








Canadian woman
certified in Conversational Intelligence®

A seasoned advisor, Marie‑Hélène Côté cut her teeth in large organizations before pursuing a career consulting with leading firms. In 2011, she founded her own consulting business. Known for her strong listening skills, Ms. Côté coaches leaders—individually or as a team—to gain awareness of their impact and their influence, and guides them toward their most ambitious goals.

Marie‑Hélène is committed, analytically minded and firmly focused on concrete solutions and actions. Her clients benefit from her insight, her understanding of the underlying needs of each project, her sense of humour and her ability to build trusting relationships—all in the strictest of confidence.

Ms. Côté has completed over 2,000 psychometric assessments and worked with hundreds of leaders as an executive coach. She has been selected by the Privy Council Office of Canada to consult for Crown corporation CEO selection committees. Her much sought-after diagnostic abilities make her a valuable contributor to investment projects, talent pipeline strategies and leadership development across all levels of an organization. Since 2014, she has served as a coach for a multi-continental leadership development program led by the International Committee of the Red Cross.

Her pragmatic approach is rooted in the principles of positive psychology and relies on the strict application of intervention tools and metrics. She is also the first Canadian woman certified in Conversational Intelligence®, a methodology inspired by the latest breakthroughs in neuroscience. This innovative method has been used successfully to solve complex problems as part of sophisticated interventions in professional services firms over the past few years.

She holds a bachelor’s degree in psychology from McGill University and completed a master’s degree and doctoral studies in organizational psychology at Université du Québec à Montréal. She is a member of the Ordre des psychologues du Québec and the Canadian Psychological Association.

Areas of specialization

Conversational Intelligence®
Executive presence and effectiveness
Leadership assessment and development
Innovative approaches to complex organizational problems

Clients / Industries served

Professional and financial services
Hospitals and health care
Pharmaceutical and biotechnology
Engineering – R&D
Energy / Mining and metals
Aerospace and defence
Media and entertainment
Education – Universities
Government agencies

International experience

International Committee of the Red Cross – 80 coaching clients across 4 continents since 2014

Professional memberships

Ordre des psychologues du Québec
Canadian Psychological Association
Management Research Group®


Conversational Intelligence® – CreatingWE® Institute (CWI), NY
Leadership Effectiveness AnalysisTM / LEA 360TM
Personal DirectionsTM
Myers-Briggs Type IndicatorTM
HoganTM Personality Suite


Master’s degree in organizational psychology and Ph.D. coursework completed, Université du Québec à Montréal
B.A. in psychology, McGill University, with distinction